EFG2018 is currently sold out!
Sad you couldn’t join us in Chicago? A great option is to purchase a virtual pass to the conference ($399) that will provide you with videos of all main-stage sessions as well as audio recordings (synched with slides) of all breakout sessions. These recordings will be available within two weeks after the conference.
If you purchase a virtual pass and end up getting a spot at the conference from the waitlist, we’ll credit the $399 toward your conference ticket.
Questions? Email or call us!
If your company or nonprofit organization wants to raise your profile, position your organization as an industry thought-leader or showcase your expertise, Engage for Good 2018 is the perfect place to do it!
We’re developing sponsor packages now, so if this is of interest, reach out to email@example.com to start a conversation.
Packages range from basic exhibitor packages to custom activations, corporate supporters and nonprofit supporters. Best of all? We’ll customize something specifically for your organization and your objectives.
True or false?
Consumer behavior is largely driven by rational thought.
Although we’d all like to believe we’re rational beings, in reality, we’re more often driven by impulse and habits, easily confused and often inconsistent.
What’s a (cause) marketer to do?
A concept rooted in behavioral science called Nudging for Good enables brands to help consumers adopt healthier behaviors in their daily action. A “nudge” doesn’t inform or convince like traditional marketing but rather plays on triggers that directly influence behavior.
Heineken used nudges to inspire the millennial generation to drink responsibly and make moderation cool.
Wrigley helped reduce litter and increase trash can usage using the nudge concept.
Johnson & Johnson turned to nudges to educate and remind pregnant women about the importance of postnatal care using text messaging.
This spring we discovered a treasure trove of behavior change success strategies on the European website www.nudgingforgood.com and quickly formed an alliance with the people behind it. We’re thrilled to announce that Jonathan Asher will join us in Chicago as a keynote speaker at the Engage for Good conference to share this concept in greater depth with you.
Only a few more weeks left to register – grab your spot today!
Reports of snowpocolypse 2017 on the East Coast this week are serious business! We hope you stay warm, dry and cozy if snow is in your forecast. And, since many offices will be closed starting Tuesday, we’ve decided to extend the Early Bird Discount through this Friday, March 17th, to give you a chance to dig out and defrost.
We do hope you can join us in May in Chicago – we can’t promise lovely weather, but we sure hope there won’t be any snow.
It’s finally here!
Your first look at the program for Engage for Good.
Allow us to walk you through some of the high points (can you sense our excitement?)
You’re going to hear from Allstate (winner of this year’s Golden Halo Award for Business) about the decision they made eight years ago to become a more purposeful company and the fascinating places that journey has led them.
You’ll get the inside scoop from the founder of WE (winner of this year’s Golden Halo Award for Nonprofits) on their formula for bonding with partners like Microsoft, Ford and RBC to engage young people in good works.
You’ll get a ‘then and now’ look at how corporate social impact has evolved over the years, first from Target’s Jennifer Silberman and then from Susan G. Komen’s Christina Alford.
You’ll experience the challenges and triumphs of engaging employees and other stakeholders with PwC’s Shannon Schuyler and Mary Kay’s Crayton Webb.
That’s just a taste of what will make our 15th annual conference the best you’ve ever experienced.
As our new name, Engage for Good, suggests, EFG2017 will expand your knowledge and network whether you are focused on consumer-facing initiatives, employee engagement, advocacy or shared value.
Hope to see you in Chicago in May!
Perhaps you’ve never attended the Cause Marketing Forum (now Engage for Good), or just need a good reason to attend this year. Here are fifteen!
15) It’s our fifteenth birthday and we’re throwing a party
– you wouldn’t want to miss a good party, would you?
14) You’ll rub shoulders with some pretty impressive corporate, nonprofit and agency brands like this
13) Unlike so many other events, the faculty is focused on sharing best practices and lessons learned
– things you can actually use in your daily work. You’ll walk away with at least one idea you’re psyched to get started on – hopefully many more!
12) If you work at the intersection of cause and commerce, there’s no other event that focuses exclusively on this work and how to engage consumers and employees with social good efforts.
If this is your sector, it’s a must-attend.
11) When you’re here, you’re family.
Attendees frequently comment on how open and sharing this community is.
10) When you come with questions and are brave enough to ask them, you’ll get some really great answers.
We don’t promise to solve all your worldly challenges, but the smart people around you are always willing to share their insights with you.
9) You’ll get a one-of-a-kind look into what other corporate and nonprofit brands are planning and implementing.
Whether it’s from a keynote speaker at the front of the room or the person sitting next to you, you’ll leave this event understanding the important trends to watch and be a part of.
8) You’ll leave supercharged and inspired with great ideas,
some borrowed, some generated on your own, fueled by the buzz of the crowd.
7) You’ll meet some really incredible people.
It’s our number one comment. Many a partnership and friendship have been started or cemented at this event.
6) Whether you’re a newbie or a seasoned professional, there’s something for you.
From Cause Marketing 101 to advanced topics, we’ve got you covered.
5) You’ll get case studies galore.
From the Halo Awards to in-depth sessions exploring what worked and what didn’t, you’ll leave equipped with proof cases to share when you return to the office to help move your own work forward.
4) If you’re not already super-networked (and really, who couldn’t use more good contacts?), we’ll help you meet people in a non-intimidating, structured way, starting at the very beginning of the event.
Our goal is to help you get to know people efficiently and quickly.
3) You’ll find plenty of non-structured networking times, also.
Starting opening night with a wine reception, dinner and, of course, our birthday party (all included in your registration) and continuing with networking breaks, pre-luncheon reception and Halo Awards luncheon, you won’t want for times to connect with friends, new and true.
2) You’ll get a chance to participate.
While everyone loves our keynote speakers, they also appreciate time to participate in the discussion. You’ll find that our breakout sessions provide time to ask questions and discuss topics important to you.
1) If you want to go even deeper on a specific topic..you’ll love the workshops.
You’ll find our pre- and post-conference workshops an opportunity to dive in with a small-group setting (separate fees apply). Attendees often cite these as their favorite part of the whole event because of the one-on-one attention they receive.
So what are you waiting for? Register today!
Got a fabulous idea for a conference breakout session? We’d love to hear it! Here are a few things we look for in a conference session that may help hone your ideas a bit:
- Is there a company involved? For those of you who know us well, go ahead and skip to #2. But for those of you that are new here, this is important! We’re laser-focused on best practices in corporate/cause partnerships that engage consumers and/or employees. If there’s not a company involved with the cause initiative you’re thinking of sharing with us, it’s not right for us, sorry!
- Show us the brands. We get many, many emails and phone calls from agencies and other service providers wanting to present at the conference. If you’ve been to the conference before, you know our focus is always on the corporate, cause or social entrepreneurial brand. We love our agency community but when it comes to sessions, our audience wants to hear directly from the brands. If you’re an agency looking for visibility, a sponsorship may be right for you! Drop us a line to learn more.
- What’s the practical lesson? We love a good case study and definitely want to hear what’s working in the field. When it comes to conference sessions, however, our community wants to hear what you’ve learned along the way so they can take your lessons and apply them to their own work. Double points if you can share what hasn’t worked as well and what you’ve done to iterate and improve. Share with us what the audience will learn from your presentation – be specific!
- What’s the business case? When it comes to strategically incorporating social good into a business, there has to be a business case in order for the initiative to last more than a few sales cycles. Our community loves a good business case and is always looking for real-world examples to bring back to their own teams to show that doing good is good for business too.
If you have an idea that meets the above criteria, drop us an email and share your ideas in a short paragraph or two. Be sure to spell out what ‘lessons learned’ our community will gain from hearing your remarks. The good news is that we’re always looking for content year-round, so even if your idea isn’t a fit for the conference, there may be another opportunity!
This year, on its 15th birthday, the Cause Marketing Forum is getting a makeover.
This field of companies and causes doing well by doing good together has changed enormously since 240 souls gathered at the first CMF conference in 2003. There’s still a huge way to go, but corporate social initiatives are becoming more long-term, integrated and strategic than the more promotional efforts we focused on back in the early days.
In keeping with that evolution, we’re excited to share we’re changing our name from the Cause Marketing Forum to Engage for Good. It’s a brand that better reflects our mission of helping companies and causes succeed together by engaging consumers and employees in a variety of ways.
Although our name is changing along with the logo, we’re still laser-focused on providing you with practical lessons learned, convening a group of savvy professionals and cultivating a spirit of sharing and generosity at this year’s event.
We’ll be coming out with the 2017 program soon, but rest assured it will be filled with amazing speakers from top corporate and nonprofit brands focused on sharing best practices that you can use to further your own efforts at the intersection of cause and commerce.