Engage for Good Conference

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The Cause Marketing Forum is Now Engage for Good

December 6, 2016

This year, on its 15th birthday, the Cause Marketing Forum is getting a makeover.

This field of companies and causes doing well by doing good together has changed enormously since 240 souls gathered at the first CMF conference in 2003. There’s still a huge way to go, but corporate social initiatives are becoming more long-term, integrated and strategic than the more promotional efforts we focused on back in the early days.

In keeping with that evolution, we’re excited to share we’re changing our name from the Cause Marketing Forum to Engage for Good. It’s a brand that better reflects our mission of helping companies and causes succeed together by engaging consumers and employees in a variety of ways.

Although our name is changing along with the logo, we’re still laser-focused on providing you with practical lessons learned, convening a group of savvy professionals and cultivating a spirit of sharing and generosity at this year’s event.

We’ll be coming out with the 2017 program soon, but rest assured it will be filled with amazing speakers from top corporate and nonprofit brands focused on sharing best practices that you can use to further your own efforts at the intersection of cause and commerce.

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Program

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Virtual Discussion Groups

Pre-conference virtual meet-ups and discussion groups will help you connect one-on-one with your peers!

Halo Awards

We can't wait to introduce you to the winners of North America’s highest honor for corporate social initiatives. Check out the 2020 winners.

Who Attends

Whether you work for a nonprofit or company, this year's virtual event has something in store for you!
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