Companies have a unique opportunity in 2020 to nudge Americans – particularly youth – to show up at the polls and vote. But what implications will the global COVID-19 pandemic have when it comes to engaging this critical population? Armed with fresh and continually evolving data, Researcher Derrick Feldmann describes what’s changing for today’s youth in real-time and shares a path forward to help brands adapt their traditional youth engagement strategies during this crucial election year.
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