When the COVID-19 pandemic swept across the world, brands and nonprofits had to instantly re-evaluate their social impact communications including, advertising and stakeholder relationships. Public Good’s Melissa Anderson shares breaking data and actionable insights about how consumers are responding to a variety of COVID-19 action initiatives and which brand approaches are resonating most deeply. Postmates’ Vikrum Aiyer shares what works (and didn’t) in their social impact consumer calls to action.