When the COVID-19 pandemic swept across the world, brands and nonprofits had to instantly re-evaluate their social impact communications including, advertising and stakeholder relationships. Public Good’s Melissa Anderson shares breaking data and actionable insights about how consumers are responding to a variety of COVID-19 action initiatives and which brand approaches are resonating most deeply. Postmates’ Vikrum Aiyer shares what works (and didn’t) in their social impact consumer calls to action.
Communicating Cause During The Crisis
