EFG2020 Virtual Event
Get ready for an action-packed day online filled with virtual surprises and top social impact content!
The world has changed dramatically since we last came together at Engage for Good. The crises are scarier than at any time in our history — and the need for companies and causes to collaborate to create positive social impact has never been greater. The pandemic may have kept us from gathering IRL, but nothing will stop this community from using our minds, hearts and bodies to tackle the challenges before us. David Hessekiel welcomes you to a virtual gathering like you’ve never experienced before.
Since 1983, Carol Cone has been developing and proving the strategy of purpose. Today she leverages that experience to help organizations uncover their reasons for being beyond profits. Today she’ll help us understand where we are and where we are going — and she’ll address your questions during a lively Q&A.
Our work has always been challenging, but we’ve never faced physical and emotional challenges like this before. American Heart Association EVP Katrina McGhee has spent more than two decades leading brand building for world-class social purpose organizations and inspiring individuals to lead and succeed.
Levi’s Chief Communications Officer Kelly McGinnis shares her company’s approach to managing business for the long-term, blending purpose and profit from industry leadership on environmental issues that go deeply into their supply chain, to navigating through crises and the changing landscape, to speaking out on critical issues such as voting, gun violence prevention, support for vulnerable communities and LGBTQ+ equality.
One of the occupational hazards of working in front of a computer is the lack of physical movement. A Planet Fitness trainer will guide you through a home work-IN that is sure to get your blood pumping and refresh you for what’s ahead. Share your participation to unlock a donation to the Boys & Girls Clubs of America!
Companies have a unique opportunity in 2020 to nudge Americans – particularly youth – to show up at the polls and vote. But what implications will the global COVID-19 pandemic have when it comes to engaging this critical population? Armed with fresh and continually evolving data, Researcher Derrick Feldmann describes what’s changing for today’s youth in real-time and shares a path forward to help brands adapt their traditional youth engagement strategies during this crucial election year.
CEO Jonathan Reckford shares how the resiliency of this global organization has been key to adapting to the demands of a changing world as well as to accommodating the needs of partners. In response to the coronavirus, he explains how Habitat is poised to bring people together to build security and stability, build back the economy, reconnect communities and create hope. He outlines how efforts such as product and monetary donations, employee engagement/volunteerism, cause marketing and advocacy continue to align with the business strategies of partners like Whirlpool, Wells Fargo, Bank of America and Lowe’s.
When the COVID-19 pandemic swept across the world, brands and nonprofits had to instantly re-evaluate their social impact communications including, advertising and stakeholder relationships. Public Good’s Melissa Anderson shares breaking data and actionable insights about how consumers are responding to a variety of COVID-19 action initiatives and which brand approaches are resonating most deeply. Postmates’ Vikrum Aiyer shares what works (and didn’t) in their social impact consumer calls to action.
The COVID-19 outbreak has challenged businesses and nonprofits large and small to develop appropriate ways to help with problems encountered by employees, consumers and society writ large. This panel including Lyft’s Joan Hanawi, Bombas’ Kelly Cobb and Boys and Girls Clubs of America’s Chad Royal-Pascoe, moderated by Salesforce.org’s Devi Thomas, will inspire you with lessons learned in the course of implementing incredibly varied social impact approaches.