True or false?
Consumer behavior is largely driven by rational thought.
Answer? FALSE.
Although we’d all like to believe we’re rational beings, in reality, we’re more often driven by impulse and habits, easily confused and often inconsistent.
What’s a (cause) marketer to do?
A concept rooted in behavioral science called Nudging for Good enables brands to help consumers adopt healthier behaviors in their daily action. A “nudge” doesn’t inform or convince like traditional marketing but rather plays on triggers that directly influence behavior.
Heineken used nudges to inspire the millennial generation to drink responsibly and make moderation cool.
Wrigley helped reduce litter and increase trash can usage using the nudge concept.
Johnson & Johnson turned to nudges to educate and remind pregnant women about the importance of postnatal care using text messaging.
This spring we discovered a treasure trove of behavior change success strategies on the European website www.nudgingforgood.com and quickly formed an alliance with the people behind it. We’re thrilled to announce that Jonathan Asher will join us in Chicago as a keynote speaker at the Engage for Good conference to share this concept in greater depth with you.
Only a few more weeks left to register – grab your spot today!