Workshops - Engage for Good Conference

Whether you are a cause marketing beginner or veteran, work for a business or a nonprofit, these pre- and post-conference workshops will allow you to gain insights that will help you advance in 2019 and beyond. Separate fees apply for each of these high-touch, small group sessions.

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Pre-Conference Workshops (Wednesday, May 29, 2019)

Click on any of the titles below for full descriptions

Business Leader Summit

Wednesday, May 29th – 8:00am-11:00am

(Open only to full-time corporate professionals)

This closed-door, business-only session provides you with a unique opportunity to bond with peers and pick up success strategies for blending purpose and profit.

In this highly interactive session, you’ll participate in helpful group discussions and collective problem solving. The first hour and a half will be lead by Khalil Smith, The NeuroLeadership Institute’s Diversity & Inclusion Practice Lead who will lead an interactive session with activities revolving around sharing the collective best practices in the room, facilitating insights, and making real-time updates to your diversity and inclusion strategy. This time together will focus on how you can create real behavior change to mitigate bias, optimize inclusion, and build diverse teams, all by relying on an approach grounded in neuroscience.

In the next segment, The Kroger Co’s Sunny Parr will lead a solutions-focused discussion about measurement and social impact ROI, sharing her own lessons learned and leveraging the wisdom of the group to brainstorm the best solutions for your measurement challenges.

If you work for a company active in the social impact space, you’ll find ‘your people’ in this small-group setting. Count on leaving this session with valuable new professional contacts and probably a few new, lasting friendships!

Nonprofit Leadership Summit

Wednesday, May 29th – 8:00am – 11:00am

(Open only to full-time, senior nonprofit executives)

Experience this popular, closed-door gathering exclusively for senior nonprofit executives interested in frank, private discussions of common challenges, and new ideas from industry leaders. Led by For Momentum Founder and President, Mollye Rhea, this workshop takes a deep dive into the most relevant and topical issues facing senior nonprofit executives.

A first-look at For Momentum’s 2019 Social Impact Partnership Sales Cycle survey with panelists including
the Alzheimer’s Association’s Jim Hammelev, Habitat for Humanity’s Julie Laird Davis and Reading is Fundamental’s Bryan Klopack.
Insights and data to help you optimize Account Management Departmental Structure, Staffing and Salaries with panelists including the Boys & Girls Clubs of America’s Chad Royal-Pascoe and CARE’s Brittney Gove.
An open conversation about your current challenges and collective brainstorming time to offer you tangible solutions
Last, but really most, enjoy the opportunity to network with your peers and hear their perspectives on all these topics and more.

This valuable opportunity to bond with and learn from your colleagues at other organizations only comes once a year. Don’t miss it!

Corporate Alliances 101 for Nonprofits

Wednesday, May 29th – 8:00am – 11:00am

Want to “get in the game” and start actively engaging in corporate partnerships or increase your success at building more substantial partnerships with corporations?

This introductory, four-hour class taught by Accelerist’s Maureen Carlson and Brittany Hill provides the solid foundation you need when you’re just starting out in corporate partnership development.

This highly interactive, small-class setting will ensure you get your most pressing questions answered. Rich with case studies, this powerful program covers critical issues including:

Setting goals and expectations
Achieving organizational buy-in
Prospecting and getting meetings
Creating winning proposals and closing deals

A perennial favorite, this workshop has provided hundreds of nonprofit professionals with valuable tools for launching and improving their corporate programs.

Post-Conference Workshop (Friday, May 31, 2019)

Click on any of the titles below for full descriptions

Nonprofit Graduate (303) Course

Friday, May 31st – 8:00am-11:30am

If your organization has a good solid baseline of corporate partners but you need to take them to the next level by maximizing more opportunity and securing more fundraising, this four-hour intensive class is for you.

This Graduate Course, taught by Accelerist’s Maureen Carlson and Brittany Hill, will help you build on your foundational success to strategically ignite your current partners and to secure robust, valuable new partners.

What to expect:

Get insights from more than 150 corporate CSR executives about what they look for in successful cause partnerships so you can adjust your strategies
Learn key formulas, tactics and insights around positioning, selling and reporting value that are proven to increase fundraising by 35%
Master the formulas for pitching new and existing partners
Hear from cause and corporate guest speakers
Hear the lasts trends in CSR, POS fundraising, retail evolution, and more.

Join us to take your partnerships from undergrad to graduate level engagement and watch your partnerships and sponsorships soar!