Workshops

Whether you are a cause marketing beginner or veteran, work for a business or a nonprofit, pre- and post-conference workshops will allow you to gain insights that will help you advance in 2020 and beyond. Separate fees apply for each of these high-touch, small group sessions. Include a workshop when you register! Already registered? Add on a workshop now.

Click on any of the titles below for full descriptions

Pre-Conference Workshops (Tuesday, May 26, 2020)

Business Leader Summit

Tuesday, May 26th – 2:00-5:00pm

(Open only to full-time corporate professionals)

This closed-door, business-only session provides you with a unique opportunity to bond with peers and pick up success strategies for blending purpose and profit.

In this highly interactive session, you’ll participate in helpful group discussions and collective problem solving, including:

Looking At Your Programs With New Eyes
What is your current mix of cash, in-kind and employee volunteerism — and what should it be? Henry Schein VP of CSR Jennifer Kim Field describes the new pressures to make the most of our social impact investments and to report out to customers, employees, investors and society as well. Whether you’re new to your company or have been there for years, you’ll find great value in the exercise Jennifer will take us through to analyze and improve our programs.

Nonprofit Leadership Summit

Tuesday, May 26th – 2:00-5:00pm

(Open only to full-time, senior nonprofit executives)

Experience this popular, closed-door gathering exclusively for senior nonprofit executives interested in frank, private discussions of common challenges, and new ideas from industry leaders. Led by For Momentum Founder and President, Mollye Rhea, this workshop takes a deep dive into the most relevant and topical issues facing senior nonprofit executives.

Summit attendees will benefit from:

A first-look at For Momentum’s 2020 Social Impact Partnership survey highlighting best practices and activation elements from 25+ GOATs – the Greatest cause campaigns Of All Time! Discussion will include research highlights and panelist insights from leading nonprofit executives.

An in-depth interview with Golden Halo Nonprofit Recipient, Habitat for Humanity International executives. This candid discussion will cover insights and lessons learned from a range of Habitat’s work with corporate partners — from cause marketing, employee engagement and activations through the Home is the Key multi-partner cause platform.

An open conversation about your current challenges and collective brainstorming time to offer you tangible solutions.

Last, but really most, enjoy the opportunity to network with your peers and hear their perspectives on all these topics and more.

This valuable opportunity to bond with and learn from your colleagues at other organizations only comes once a year.

Don’t miss it!

Corporate Alliances 101 for Nonprofits

Tuesday, May 26th – 2:00-5:00pm

Want to ‘get in the game’ and start actively engaging in corporate partnerships or increase your success at building more substantial partnerships with corporations?

This introductory, three-hour class taught by On Purpose’s Chief Strategist Maureen Carlson, a 25-year veteran in the partnership space, and including guest speakers from both the corporate and nonprofit sectors, provides the solid foundation you need when you’re just starting out in corporate partnership development.

This highly interactive, small-class setting will ensure you get your most pressing questions answered. Rich with case studies, this powerful program covers critical issues including:

Setting goals and expectations
Achieving organizational buy-in
Prospecting and getting meetings
Creating winning proposals and closing deals

A perennial favorite, this workshop has provided hundreds of nonprofit professionals with valuable tools for launching and improving their corporate programs.

Post-Conference Workshop (Thursday, May 28, 2020)

Nonprofit Graduate (303) Course

Thursday, May 28, 2020 – 2:30-5:30pm

If your organization has a good solid baseline of corporate partners but you need to take them to the next level by maximizing more opportunity and securing more fundraising, this three-hour intensive class is for you.

This Graduate Course, taught by OnPurpose’s Maureen Carlson, a 25-year veteran in the partnership space, will help you build on your foundational success to strategically ignite your current partners and to secure robust, valuable new partners.

What to expect:

Learn key formulas, tactics and insights around positioning, selling and reporting value that are proven to increase fundraising
Master the formulas for pitching new and existing partners
Hear from cause and corporate guest speakers
Hear the lasts trends in CSR, POS fundraising, retail evolution, and more.

Join us to take your partnerships from undergrad to graduate level engagement and watch your partnerships and sponsorships soar!