This year, on its 15th birthday, the Cause Marketing Forum is getting a makeover.
This field of companies and causes doing well by doing good together has changed enormously since 240 souls gathered at the first CMF conference in 2003. There’s still a huge way to go, but corporate social initiatives are becoming more long-term, integrated and strategic than the more promotional efforts we focused on back in the early days.
In keeping with that evolution, we’re excited to share we’re changing our name from the Cause Marketing Forum to Engage for Good. It’s a brand that better reflects our mission of helping companies and causes succeed together by engaging consumers and employees in a variety of ways.
Although our name is changing along with the logo, we’re still laser-focused on providing you with practical lessons learned, convening a group of savvy professionals and cultivating a spirit of sharing and generosity at this year’s event.
We’ll be coming out with the 2017 program soon, but rest assured it will be filled with amazing speakers from top corporate and nonprofit brands focused on sharing best practices that you can use to further your own efforts at the intersection of cause and commerce.