When the COVID-19 pandemic swept across the world, brands and nonprofits had to instantly re-evaluate their social impact communications including, advertising and stakeholder relationships. Public Good’s Melissa Anderson shares breaking data and actionable insights about how consumers are responding to a variety of COVID-19 action initiatives and which brand approaches are resonating most deeply. Postmates’ Vikrum Aiyer shares what works (and didn’t) in their social impact consumer calls to action.

CEO Jonathan Reckford shares how the resiliency of this global organization has been key to adapting to the demands of a changing world as well as to accommodating the needs of partners. In response to the coronavirus, he explains how Habitat is poised to bring people together to build security and stability, build back the economy, reconnect communities and create hope. He outlines how efforts such as product and monetary donations, employee engagement/volunteerism, cause marketing and advocacy continue to align with the business strategies of partners like Whirlpool, Wells Fargo, Bank of America and Lowe’s.